For more than 70 years, Tupperware has been striving to make a positive impact on the world by its reusable solutions that minimise plastic and food waste. The brand is currently present in more than 80 countries, and originally, products have typically only been available through the company's direct sellers. However, together with Tupperware, we were able to offer the brand to a broader audience by including its items in loyalty programmes. We're incredibly proud to have run several Tupperware programmes in Europe at among others, Carrefour, Cactus, Coop, Billa, Merkur and Rewe. Read further to explore the world's #1 storage brand!
Tupperware is ranked highest in brand awareness in our latest storage category research. Next to that 63% of the consumers that knew Tupperware also indicated to own a Tupperware product. With a global spread and 2,000 respondents, this research provided multiple interesting insights: Tupperware has 60% aided brand awareness, 80% of worldwide consumers are looking for ways to minimalise food waste and 70% of the respondents indicated their food storage containers are made of plastic.
52% of all plastic products produced are designed to be used only once, resulting in a global production of 300 million tons of plastic waste per year. However, plastic products do not have to pose any environmental threat, in fact plastic is a highly durable material that even has a lower environmental impact than paper!
Tupperware is committed to reduce the environmental impact of its products by providing reusable, durable and easy-to-use solutions that are meant to be used again and again.
Using in-store promoters is proven to boost programme performance but is unfortunately a very costly tool. The Tupperware sales force counts over 3 million consultants around the globe which are happy to promote our programmes in retailers’ stores. By explaining the products and providing free giveaways they can attract more shoppers to their brand and the loyalty programme.
After running several successful programmes with the first Tupperware range, we’ve extended the new range with new products that perfectly complement the first range. The Tupperware range now features a special kids’ bottle and a vegetable peeler. Colours are matching the previous range too, with the add-on of the new Tupperware colour called “Watermelon”. This allows all products to be combined in order to create tailored ranges that focus on one or two of Tupperware's product categories like 'on the go', 'fridge', 'serving', 'cooking' or 'prepping'. Have a look at the full range in the overview below.
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