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Taking multiple generations on a galactic adventure

Star Wars - Trading cards



Consumer insights

It's important that kids develop their imagination, as it opens the door to critical thinking and creative problem-solving. On their journey of imaginative exploration, they will learn and grow from making hard choices and sacrifices. Kids and parents benefit from learning how to balance the most important values in life. This can more easily be achieved when you have a strong sense of who you are, along with the ability to persist rather than give up when the going gets tough.  These are all good reasons for learning the important life lessons that are addressed in the great Star Wars tales and stories.


Retailer opportunity

The first Star Wars movie was released in 1977, which means that many age groups have grown up with this successful brand. This makes Star Wars a brand that truly spans generations and brings people together with timeless storytelling. Star Wars remains one of the top properties for toys. Running a programme based on Star Wars raises the opportunity to benefit year-round from these successful movies, especially with more movie content to come.

Learn to master the strengths

With Star Wars trading cards, kids can interact with and stimulate each other to collect, battle and trade their sets. The collection includes 90 trading cards, offering all generations of the family the opportunity to explore and rediscover epic and heroic journeys.

Master the strengths and abilities of your favourite Star Wars characters and prove to your friends that the Force is on your side. 

The collector’s album allows you to keep your cards safe and provides gaming enhancement. Find the special cards and the rare codes that trigger augmented reality animations in the app!


About Star Wars

Star Wars is an ever-deepening, timeless, mythological tale of good versus evil, set in a galaxy far, far away. It takes multiple generations on a journey that triggers the imagination of all. Filled with memorable characters, vehicles, lightsabers and ‘the Force’, this epic space fantasy continues to grow, captivating new generations with its exotic worlds, iconic themes and unforgettable stories. 

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See more concepts on Disney

For almost 100 years, Disney’s stories have touched the hearts of people of all ages, all around the world. Collect the most memorable moments from your favourite Disney and Disney Pixar movies.

Discover Movie Moments