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Smart Creativity: our leading principle

It might seem obvious that being smart and creative is essential to build better business. But is this always truly the case when companies design and execute their strategies? Speaking for BrandLoyalty, I can say absolutely, yes! So much so that we are shining a light on Smart Creativity as BrandLoyalty’s leading principle.  

Smart Creativity: our leading principle

Defining Smart Creativity
Smart Creativity is deeply embedded in our DNA.  It defines the way we behave and how we operate. We always push ourselves hard to deliver smart and creative added value for our clients, partners, colleagues and communities. Smart Creativity is our differentiator, our trademark. It drives us and determines the choices we make. 

Smart describes how we deliver campaign-based loyalty programs that help our clients grow whilst fulfilling shoppers’ needs. Smart gives us the insights needed to take calculated risks that add value and unburden our clients. Impactful campaigns and intelligent measurement tools don’t just happen, they are the result of smart design and innovation.

When you add creativity, you reach a whole new level of smart! Creativity in the face of either opportunity or adversity is extremely powerful. It is critical across all areas of business. Recent global supply chain challenges brought this to the surface. Taking the usual route just wasn’t enough! Creativity means digging deep to find new ways.

"When you add creativity, you reach a whole new level of smart!" Claudia Mennen, CEO BrandLoyalty

Unleashing innovation through Smart Creativity
Seamless client and market-specific innovations that add value is our target. And smart creativity is the main driver. Our campaigns help retailers overtake and retain their market positions – both on a transactional and emotional level. Custom-made loyalty campaigns that include desirable rewards and activation initiatives can encourage shoppers to be more sustainable in their consumption behaviors. A positive brand association can also contribute to the greater good by generating strong feelings of community and shared ideals.
 

Smart Creatives at the core of our company
Every person at BrandLoyalty is unique and has an entrepreneurial spirit.  This diversity breeds Smart Creativity.  We love fostering excitement, improvisation, and originality to generate new ideas and more innovation power.  

Our people have fought hard to get here.  They choose to speak up over a safe silence.  They choose to be bold and multi-disciplinary over operating in restrictive silos. They manage risks and take responsibility.  Most of all, they choose to take care of our clients, partners, and each other.  

They are the trigger for Smart Creativity.  They make it happen every day and are BrandLoyalty’s strongest differentiator. 

Explore the latest columns from CEO Claudia

In a series of columns, Claudia shines a light on retail & loyalty, her leadership style, company culture, current global issues, and more... Have a look at the latest articles by going back to the overview.

Go to overview

The Secrets of Creating Creativity

Creativity is all about offering our clients original solutions that are relevant, irresistible, and engaging while tapping into consumers' needs & desires. 

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