Purpose driven brands: the focus for the future

Purpose driven brands: the focus for the future

January 2022

3 minutes

Grocery stores start the new year with a bang! Magnit, Aldi, Netto, Albert Heijn, Just Eat and ASDA are constantly evolving to optimise their shopper's experiences and make life easier!

Purpose driven brands: the focus for the future

Albert Heijn launches 1+1+1 promotion

Albert Heijn's new promotion benefits both the shopper and food banks. The campaign motto 'Why choose between giving and receiving?' refers to the set-up of the promotion; when a shopper purchases one product, they get another one free, and Albert Heijn donates one to the food banks. Source: retaildetail.be/nl 


Aldi launches fresh market concept 

Aldi's renewed store concept offers shoppers a fresh market experience. The innovative new-look shop floor will group fresh products such as meat, fish, fruit, vegetables, fruit juices, and pre-packaged salads together at the entrance so shoppers have immediate access to the items most often at the top of their shopping lists.  Source: retaildetail.be/nl 

Magnit introduces AI-powered customer offers

Magnit has introduced specially tailored AI-powered algorithms to provide shoppers with the most relevant promotional offers. The new business process uses data from Magnit's loyalty program to automatically create hyper-personalised promo offers for a variety of customer segments based on hundreds of parameters. Source: Magnit  


Netto trials cashier-less shops 

Shoppers at Netto Pick & Go stores can select products and leave the shop without stopping at a checkout thanks to new automated technology. Shoppers simply log in using the Netto app and a series of in-store sensors and cameras track their actions and record their purchases before payment is taken via the app. Source: retaildetail.eu/en 

Just Eat to offer Asda groceries

Just Eat has secured its first deal with a major British supermarket chain. The delivery platform's partnership with Asda means shoppers will be able to order Asda groceries from Just Eat, alongside their 60,000+ restaurant partners. It is the latest move in Just Eat's commitment to delivering the best service and range of options. Source: reuters.com 

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