The right activation drives participation
We are living in an age where power is in the hands of shoppers. They have more choice and more opportunities to voice their opinion. To connect a loyalty programme to shoppers, it is important to put the shopper central in the design of an activation strategy. Programme activation is rapidly becoming one of the most important factors to drive participation in loyalty programmes and thereby steer turnover growth. It should, therefore, be at the top of retailers’ agendas when planning their next loyalty programme.
Timing is everything
Just like a good punchline, timing is everything when it comes to reaching your shoppers and activating them to take part in a loyalty programme. There are five phases of the programme journey which should be considered: before the programme (grab their attention), at the start (drive shopper awareness), in the middle (remind your shoppers to keep them engaged), towards the end (countdown to trigger activity) and after (show appreciation).