The promotion's tagline is 'tu cocina a la altura de los grandes chefs' which means 'elevating your culinary experience'. With WMF's premium products, Mexican shoppers can create ultimate dining moments together with their family. To endorse cooking and dining together, LaComer semiweekly publishes cooking videos on its social channels.
The WMF brand is extremely well-known among LaComer's customers as this is the 8th time shoppers can save for a range of WMF products. This time the range consists of cookware and is complemented by storage jars.