France has numerous rules around grape growing and winemaking and so, wine is serious business in the country that is also known for its cheeses and baguettes. A good glass of wine is incredibly important, and so is a proper wine glass! Good news, because shoppers at E.Leclerc can now save and redeem against the high-quality glassware from vivo | Villeroy & Boch.
For 11 weeks, a loyalty programme is running at E.Leclerc that consists of 5 sets of glasses and 5 completers. Shoppers can buy the vivo | Villeroy & Boch items at prices starting from €1 – ‘des verres chics à prix choc!’ as they say in French. After the success of last year’s knives programme, we can’t wait to see French cabinets filled with all the vivo | Villeroy & Boch items. The long-drink and whiskey glasses are flying off the shelves but are items for non-wine drinkers too, as water glasses, double-walled coffee glasses, a water carafe, café spoons and more. Have a look at all items below!
vivo | Villeroy & Boch glasses are designed for everyday use but are characterised by design elements that make them different, playful, and fun. The products are made from high-quality crystalline glass, which is extremely durable.
E. Leclerc is a French supermarket chain founded in 1949 by Édouard Leclerc, with branches in France, Italy (together with Conad), Poland, Spain, Andorra and Slovenia. The company consists of the divisions E.Leclerc (hypermarkets), Intermarché and E.Leclerc Petrol Stations. E. Leclerc currently has more than 500 locations in France.
In 2015, E.Leclerc was looking for ways to connect more to new generations and boost its image to become the biggest retailer in France. We ran our first Star Wars programme that year and followed this up in 2016, 2017 and 2018 with three more programmes based on this popular theme.Go to case study