After the number of live sports games has dropped to almost zero, the popularity of sports-based video games among kids in Europe has skyrocketed. Sales of video games increased by 63% since March! Although this is primarily related to the increasing number of people that had to stay at home due to COVID-19 regulations, the popularity of sports among kids had seen a rise way before ‘live’ sports got cancelled.
Girls love the game too!
If you still think football is for boys only – you’re wrong. When looking at girls in the UK, Italy, Germany & France, many girls indicate football has been their favourite hobby (beating, for example, athletics & tennis) over the past year! After the evident increase in popularity among girls after the 2019 Women’s World cup, we are convinced that football is appealing to both boys and girls! Sports games excite kids and parents while it unites generations too. It’s more than just a game; it’s a community builder.
Making it a sports year to remember
2021 will be the year of sports with the European Football Championship and the Olympics in July and August! Also next year you have the chance to excite your shoppers with top-notch promotions that allow you to bring shoppers, and especially those of the next generation, closer to your brand during the World Cup. With a team of experts in various disciplines, we’re continuously creating and updating exciting concepts based on the latest trends, developments and consumer insights.
Source: July 2020, The Insights People
Wish to learn more about how we’ve activated sports on the shopping floor in the past or curious about the newest sports concepts? Feel free to reach out to your BrandLoyalty contact person via the contact button below.
Wish to learn more about how we’ve activated sports on the shopping floor in the past or curious about the newest sports concepts?Contact us now