Starting in June for four weeks, shoppers at REWE receive two football trading cards with every €10 spent - both in REWE stores and via REWE Online Shop. As part of the cooperation between REWE and DFB (Germany's national football association), fans that shop at REWE can collect all players from the German national team. Next to the trading cards with all the national team players, shoppers can create their own personal soccer cards too! Via the accompanying mobile app, shoppers can design their own fan card and get it professionally printed.
REWE also offers a collector's album for only €1, to save all trading cards. Next to the storage of cards, the album includes recipes, tips & tricks, and more. REWE will spend all earnings of the album on supporting the kids' association 'BILD hilft e.V. 'Ein Herz für Kinder' which directly translates to 'A heart for children'. The aid organisation helps children and families in need in Germany and worldwide.