Grocery start-up donates food through street fridges
Wholesale grocery delivery start-up Cheetah has found a new way to reduce its food waste and provide groceries to residents in need. The #FoodGiving campaign is inspired by the idea of community fridges, which were introduced in New York during the pandemic. Contributors can place food items in the fridges, and everyone who has a need can take what they want. Cheetah is now placing and filling fridges in the Bay Area, as poverty is increasing rapidly. The fridges will be restocked each week with various items, depending on what is available from the retailers’ warehouses. Others, like restaurants and community members, are encouraged to fill the fridges with extra food.