Jumbo introduces social fridge concept in stores
Dutch supermarket Jumbo and home appliance manufacturer Whirlpool joined forces to bring a social project to Jumbo stores. The concept, called Open Fridge, invites shoppers to buy fresh products in four different Jumbo stores, and place them in the integrated Whirlpool refrigerators. Shoppers with less money to spare for healthy products can take whatever they need from the refrigerator. Local food banks receive all left-over products that have not been taken by shoppers.