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Coles celebrates Aussie Christmas with Spiegelau Glassware!

Coles supermarket and Liquorland in Australia launched a new loyalty program

Celebrating over 100 years of Aussie Christmas memories, Coles supermarket and Liquorland in Australia have launched a new loyalty program offering Spiegelau glassware to loyal customers who are a part of their Flybuys program. It is one of the most popular loyalty programs in Australia, working with the largest retailers such as eBay, Adidas, and Citi.

As consumers raise their standards and budgets and turn towards quality and refinement, good-quality glassware is becoming a staple in anyone's cupboard. Serving drinks in Spiegelau’s exquisite crystal glasses allows consumers to create a genuine social experience in the comfort of their own homes.

For every $20 spent in-store, customers can earn 1 credit to redeem Spiegelau glassware for FREE once enough is collected. Coles recently launched a TV commercial on national media, which created a great start for the programme and proved the team’s collective efforts are worth it with outstanding performance. 

The program runs from October 30th until the end of January 2020.




About Coles

Coles is a leading Australian retailer, with over 2,500 retail outlets nationally. Founded in 1914, Coles makes life easier for Australians by delivering quality, value, and service to the 21 million customers who shop with them each week.

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