Coles celebrates Aussie Christmas with Spiegelau Glassware!

5 minutes

Coles supermarket and Liquorland in Australia launched a new loyalty programme
Celebrating over 100 years of Aussie Christmas memories, Coles supermarket and Liquorland in Australia have launched a new loyalty programme offering Spiegelau glassware to loyal customers who are a part of their Flybuys programme. It is one of the most popular loyalty programmes in Australia, working with the largest retailers such as eBay, Adidas and Citi.

As consumers raise their standards and budgets and turn towards quality and refinement, good-quality glassware is becoming a staple in anyone's cupboard. Serving drinks in Spiegelau’s exquisite crystal glasses allows consumers to create a genuine social experience in the comfort of their own home.

For every $20 spent in store, customers can earn 1 credit to redeem Spiegelau glassware for FREE once enough is collected. Coles recently launced a TV commerical on national media, which created a great start for the programme and proved the team’s collective efforts are worth with outstanding performance. 

The programme runs from October 30th until the end of January 2020.




About Coles

Coles is a leading Australian retailer, with over 2,500 retail outlets nationally. Founded in 1914, Coles makes life easier for Australians by delivering quality, value, and service to the 21 million customers who shop with them each week.

Find out more about our programmes

Take a deeper look into our programmes and concepts by reading our case studies.

Go to case studies

See more news and articles

Read more latest news and articles from BrandLoyalty by going back to the overview page. 

See all news and articles