This journey is supported by the collaboration between two respected academic institutions (Eindhoven university of technology and Tilburg University) and the province of Brabant in the south of the Netherlands. Hearts & wallets investigates why the partnership is so important for BrandLoyalty – and for retailers worldwide.
JADS: creating connections with the business community
The Jheronimus Academy of Data Science is a unique concept in the Netherlands. It enables talented people to study, research and apply data science in three different locations through Bachelor and Graduate programmes. These include education leading to a PDEng (Professional Doctorate in Engineering): a Dutch degree which develops students’ abilities to work within a professional context, enabling them to incorporate their knowledge into existing ecosystems.
JADS brings together technology and its application with the objective of creating true value and economic development through data science in the local area and beyond. Companies interested in becoming closely involved in education, research and innovative start-ups may enter into partnerships with JADS. Through this innovative form of collaboration, JADS is creating a new knowledge infrastructure, enabling the province of Brabant to open the door to future discoveries.
The history behind the data
The historic city of ‘s-Hertogenbosch is proud of its rich heritage. As a prominent part of the city’s history, the former Mariënburg convent is one of the city’s architectural glories. Established in 1423, the building housed Franciscan nuns for over 250 years. However, today you are much less likely to find nuns roaming the halls than you are to come across the world’s future top data scientists. Besides offering extensive facilities for educational purposes, the impressive structure also provides student accommodation and features a dedicated space for start-ups.