Last week, the day after the Dutch King’s birthday, Albert Heijn relaunched its loyalty programme with the ever-popular storage boxes from Dutch brand Royal VKB. As the world is finding ways to continue living with the current restrictions, retailers are leaning into the new normal. With more focus on digital collecting via the ‘Appie’ application and in-store solutions like a special drop-off box for full saving leaflets, Albert Heijn is reinventing its loyalty programme to meet the extraordinary circumstances. 

Next to storage boxes in different sizes, the programme also includes several completers like a vacuum pump, paring knife, avocado tool, and the star of the programme - a smoothie maker! Have a look at the full range below and don’t forget to watch the TV commercial too.