Emerging physical and digital in one concept
By creating a Jedi profile, users could train to achieve the rank of ‘Jedi Master’ through quizzes, skill games, patience & concentration exercises and AR games. Through AR effects & challenges and VR movies, users were deeply submersed into the Star Wars saga bringing back memorable moments and surroundings from the movies.
The app intertwined the campaign’s on- and offline components, such as the collector's album, trading cards, VR goggles and other in-store merchandise. For instance, by scanning the trading cards users could add them to their digital collection while also uncovering unseen secrets and information.
Experience the app's functionalities in the below video!