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Dare to differentiate

It’s time to build businesses around difference instead of similarity. Consumers’ increased knowledge and constantly growing expectations, has made them more demanding. With endless options available at their fingertips, the world has never been so small. Therefore, meeting all of the needs of every consumer is impossible, it’s time to make choices.

Differentiation is constantly reinventing the store, finding out who is the value-adding consumer, it’s standing out and doing well by doing good, realising that health is the new luxury, and digging deeper into your data to truly understand loyalty and how its made. 

In order to stand out from the crowd, it is important that you dare to differentiate
After all, nobody ever made a difference by being like everyone else.

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We will welcome you at Hotel Okura 


This year the Retail Loyalty Congress will take place in Amsterdam, the most diverse city in the world. We will bring you back to the five star Okura - one of the world's leading hotels - where we held our 2013 congress, "Winning over Hearts and Wallets".

This time, you're offered a completely different experience, on both retail tour and programme, as we will ''Differentiate'' to create more value to every individual of our C-level attendees. 

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Create your own programme

In our 25 year of global presence in the retail industry, we know many food retailers struggle with focus, identity and value proposition. We combined our insights into 6 key focus topics, that can strengthen the consumer offer and help you differentiate from competition.

At this year's Retail Loyalty Congress, you will be inspired by over 30 speakers on 4 different stages, with more food retailers taking to the stage than ever before. 

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This year’s key topics

<strong>Re-inventing the store</strong>

Grocery shopping has become one merged omnichannel experience, throwing food retailers more heavily into competition with new sectors, such as the food-service industry, as well as with each other. This has resulted in evolving store formats, which has seen traditional retailers become much more like IT companies, and online retailers moving into bricks and mortar stores. 

At the RLC, we will explore what the future of retail could look like, or what it already looks like for some. Going in-depth on topics such as maximising the potential of man and machine, creating in-store theatre, winning consumers’ trust, and owning the seasons.

Line up includes:
van Belleghem
Steven van Belleghem
When digital becomes human
<strong>Health is the new luxury</strong>

With obesity now the number one killer in the world, and stress rising to be the biggest health epidemic of the 21st century, consumers are regularly confronted with numerous food-related health risks. Food retail can play an indescribable role in improving health in communities around the world. By educating and motivating consumers to make healthier food choices, stimulating creativity and making exercising fun, food retailers can help everyone to live a healthier lifestyle.

At the RLC, we will dig deeper into obesity, the importance of reducing sugar and salt, getting kids active and outdoors, reducing screen time and how to stimulate (young) minds.

Line up includes:
To be announced
To be announced
<strong>Doing well by doing good</strong>

One of today’s biggest problems that companies and individuals are facing is finding purpose and doing good for people and the planet. ​

​Businesses around the world are already starting to unlock the potential of sustainability as a business model, offering real purpose by using their influence to do good in the world. As the cornerstone of society, retailers have a strong influence on consumer behaviour.​

At the RLC we will explore topics such as reducing plastic, sourcing with integrity and finding ways to create happiness in your community.

Line up includes:
Aziz
Afdhel Aziz
Good is the new cool
<strong>Loyalty, how it&#39;s made</strong>

Loyalty works on a subconscious level, effecting all choices we make, all-day, everyday. There isn’t one retailer on the planet that isn’t searching for the magic formula that triggers consumers to flock to their stores time-and-time again. Loyalty is very much alive for food retailers who see it as a path to shopper engagement and understand the added value that short-term programmes offer through robust data and insights. It’s time for research, facts and real conversations around the strategic value of loyalty.

At the RLC, we will take you through a loyalty programme from a-to-z, reveal the success factors to maximise ROI, show the impact of small programme adjustments and the power of a high discount.

Line up includes:
Dur&aacute;n
Anabelle Durán
Beyond the brand: when loyalty becomes smart
<strong>Getting to&nbsp;know your data</strong>

Data analysis is no longer a question but is a must-have. Collecting transactional data sits well within food retailers’ DNA, but finding the motivation behind the correlation, retailers also need to dig deeper into other sources. With the increased red tape around the use of personal information, navigating data dos and don’ts can often confuse food retailers, which results in inaction and can leave marketing campaigns in a grey area.

At the RLC, we will guide you through understanding transactional and emotional data analysis, data tools and solving today’s privacy challenges.

Line up includes:
To be announced
To be announced
<strong>The value-adding consumer</strong>

Every consumer is unique, differing in what truly matters and what makes them tick. As new generations, GenYZA, enter the market, understanding these consumers is becoming more complex. To connect to shoppers, and get a bigger share of their wallet, food retailers need to understand what motivates them and provide personalised offers.

At the RLC, we will take a closer look at the differences between millennials and generation Z, how technology can help food retailers to provide the most attractive offer and the psychology behind decision making.

Line up includes:
Stillman
Jonah Stillman
Make way for GenZ!

24 - 25 September 2019

Amsterdam, the Netherlands

Speakers

With over 30 speakers - including retailers from around the globe - this list will be longer than ever before.

  • Bryan Pearson

    President of LoyaltyOne & CEO of BrandLoyalty
  • Afdhel Aziz

    International Speaker & Best-selling Author
  • Sekou Andrews

    Poetic Voice
  • Steven van Belleghem

    Thought leader, Author & Entrepreneur of Nexxworks
  • Jonah Stillman

    Generations Expert at GenZGuru
  • Rory Sutherland

    Vice Chairman of Ogilvy UK
  • David Katz

    Founder & CEO of Plastic Bank
  • Anabelle Durán

    Marketing Manager at Auto Mercado
  • To be announced

    More info coming soon!
  • To be announced

    More info coming soon!
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