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Experience top-quality knives

3 minutes

Delicious dinner starts with professional knives! This BBQ season, shoppers at Albert Heijn in the Netherlands can collect & redeem against high-quality knives and complementary BBQ items of the Italian brand Boretti! 

Experience top-quality knives

From Monday 7th March, shoppers at Albert Heijn can experience top-quality knives at Albert Heijn through a unique loyalty campaign with Boretti items. The range consists of knives that improve cooking skills across every stage of the preparation process but also a knife block, cutting board and a barbecue tool set. Moreover, the campaign includes discounted Boretti items such as a BBQ grill pan, BBQ apron, and pizza stone that can be redeemed without a full leaflet. 

Experience Boretti’s ‘Passione in Cucina’

Welcome to the wonderful world of Borretti! Boretti has been bringing the Italian lifestyle to The Netherlands for over 25 years. Boretti is synonymous with high-end products, Italian design and the 'passione in cucina', the love of the Italian Culinary Lifestyle. Love to know more about Boretti? Simply scan the QR code on the packaging of the items in your local Albert Heijn store! 

Experience now
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Leaflet Boretti knives at Albert Heijn

Exciting shoppers all the way!

Activation is one of the key elements of a successful loyalty campaign, and this year, Albert Heijn goes all the way! From in-store POS, country-wide TV commercials and special features in Albert Heijn’s official magazine ‘Allerhande’, the retailer brings excitement to the shop floor and beyond. 

About Albert Heijn

Albert Heijn is the largest supermarket chain in the Netherlands, it was founded in Oostzaan in 1887. The retailer has supermarkets, small hypermarkets, and convenience stores operating in the Netherlands and Belgium, with around 1,056 stores in total. Since the merger of Delhaize with Ahold in 2016, a new market has been opened up, with currently around 6,500 stores in Europe and the USA.

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