Coop Sweden opens new flagship store in Stockholm
A new flagship store of Coop where ‘new technology meets local food crafts’ has opened in Stockholm. According to the retailer, the store aims to be ‘as innovative as it is inspiring’. Coop introduced various concepts to achieve this goal. An in-store kitchen with a famous chef, and a high-class salad bar focus on local ingredients. The trend of local ingredients is also visible in the street-level bistro, the in-store cultivation of fresh herbs, and partnerships with local suppliers. Furthermore, 70% of the floor space is dedicated to fresh categories, one of them being the ‘Vegorum’ which exclusively offers plant-based products. Because approximately 90% of purchases will go through the ‘Scan&Pay’ app, space for check-outs is reallocated so the store fits more fresh products.