On November 8th Billa Austria launched its end-of-year loyalty programme with ZWILLING Five Star knives.
After a successful Disney glass programme in the summer, BILLA and BrandLoyalty have launched another programme with ZWILLING Five Star knives at the end of 2018.
The programme runs purely via the BILLA loyalty card. To attract a younger audience BILLA has set up a social media campaign targetting Instagram influencers.
About Billa Austria
BILLA has been a pioneer in Austria's domestic food retail for more than 60 years. With more than 1,000 branches, BILLA is firmly established as a local supplier in all regions. In addition, it is also a pioneer in Austria's online food retail, providing what is currently the only delivery service to supply every postcode in the country.
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