VP of Sales

BrandLoyalty is a global leader in loyalty solutions for grocery retail. We change shoppers’ behavior by providing fully customizable loyalty campaigns to grocers all over the world, including convenience, drug, and fuel channels, delivering on their targets. They make millions of shoppers happy with our unique goods on exclusive offers.

The VP of Sales at BrandLoyalty USA is a pivotal client facing role that requires an entrepreneurial spirit with a fine balance of hunting and farming, creativity and project management, financial planning and networking, all to become a thought leader in loyalty solutions for US grocers.

You are based in Dallas, TX and will become a part of the North American team with another office in Toronto, ON, Canada.

Your responsibilities

Develop BrandLoyalty business in the US by approaching prospective grocers, identifying their commercial and marketing goals, leading the solution development and pitching processes to fulfil their needs. Become a trusted advisor and center of expertise to clients, an integrated part of their business. Deliver target annual KPI’s, including revenue and net margin.

  • Create a market/acquire market share in the US by building and acting upon a targeted sales pipeline;
    - Prospect development, Identifying and qualifying opportunities.
    - Understanding business scenarios/needs and solutions
    - Submission of proposals, final negotiations and closure.
  • Build strong networks of influencers, stakeholders and decision makers at clients;
  • Lead the full cycle of business, from discovery to offers development to client presentations to negotiations to deal closure to delivery to end-program;
  • Facilitate the collaboration between all internal teams and stakeholders at a global scale in a multinational environment for all program-related developments;
  • Manage business models of solutions, subject to corporate compliance, bear full P&L responsibility for sold programs;
  • Proactively seek and attend networking and industry-related events.


What qualities do you bring?

  • Proven track record of 7+ years in consultative selling of complex solutions to US grocers directly and/or via major partners/vendors at C-suite and VP level;
  • Customer-centric, with clear structured approach and attention to details;
  • Persistent but open-minded and relevant;
  • Entrepreneurial spirit, ready to learn and innovate;
  • Strong presenter, negotiator, collaborator and influencer;
  • Respectful yet challenging team player with focus on facilitation;
  • Excellent communication skills in US English verbal and written;
  • Willing to travel frequently, both domestically and abroad.

What do we offer?

We at BrandLoyalty are global leaders in loyalty solutions for grocery retail. But more importantly, we want everyone to have fun at work and share the successes with colleagues, while contributing to our growth! Here is a bit on what BrandLoyalty can offer you:

  • Purpose-driven company: happy people, better business;
  • Customizable personal & professional development opportunities within our global business;
  • Truly multinational environment with happy colleagues of 50+ nationalities in over 55 countries around the world;
  • Exciting business travel, both domestic and foreign;
  • Exceptional terms of employment;
  • Part of Loyalty Ventures Inc. – a publicly traded leading provider of tech-enabled data-driven consumer loyalty solutions.

BrandLoyalty is known for being a diverse & inclusive workplace because we believe that this drives our purpose “Next Generation Happiness” and creates a better future every day for our colleagues, clients, shoppers and partners. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression or disability.

Are you up for the challenge?

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