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Social Media Manager

This vacancy pertains to our partner Club Leaf!

Are you passionate about sustainability and want to halt and reserve climate change? Would you love to combine that passion with your expertise in Social Media?


That's great since we are looking for a Social Media Manager to work on our online visibility, overall brand awareness, and audience growth. Our ambition is to turn consumers worldwide into powerful agents that positively impact the environment by understanding, reducing, and offsetting their CO2 emissions. We would like you to be part of this mission.


What are your responsibilities?

As a Social Media Manager at Club Leaf, you will work in the heart of our operation. You will work with various people: Club Leaf founders & investors, Environmental Lead & Analyst, Growth Hacker, Marketeers, and Copywriters.

As we are in start-up mode and our primary goal is to gain traction in the market, it is probably not a surprise for you that the processes are not as structured and mature as it should be. So, your second responsibility is to build and continuously improve the way of working to maximize outcomes. This might entail the following:

  • Produce high-quality, engaging, original content that can be used cross-platform.
  • Together with the Growth Hacker, you will translate Club Leaf's business & brand marketing goals into an actionable B2C and B2B social content strategy on various social media platforms.
  • Together with the help of your colleagues, you will do research on where to find the target group, which social media platform would have the most impact.
  • You will create a quarterly calendar planning and execution across global and local markets.
  • Oversee daily execution of campaigns and ensure brand consistency in content, copy, tone of voice and relevancy, to drive audience growth and engagement.
  • Ensuring messaging and look & feel are consistent and KPI's are successfully met.
  • Define, develop, and drive organic and paid social strategies, including social media spend strategies & tactics.
  • Develop strong innovative social campaigns together with the Graphic Designer and Growth Hacker and external creative agency, and other partners.

Requirements

Who are you?

As a Social Media Manager, we would expect that planning and guarding the planning comes naturally to you. That you're creative and full of innovative ideas to make an impact on the audience. You thrive in a start-up/scale-up environment where not everything is set in stone with strict processes. Next to that:

  • You've got +3 years of experience as a Social Media Manager/Content Manager;
  • Experience in executing a social media strategy;
  • Experience in creating social media campaigns and measuring ROI;
  • Bachelor's or master's degree in Marketing or Communication;
  • Fluent in English; both spoken and written, any other language is a plus;
  • If you enjoy creating impactful content, that would be a plus;
  • Curious, empathetic, want to learn and natural collaborator;
  • Combines eye for detail and the complete picture at the same moment.

What do we offer?

We are a collection of individuals united by the common belief that individual collective action amplified by big actions from corporations will win the fight against climate change. We feel like that should be enough to convince you to join us but if not:

  • Lead the growth of a start-up that is well funded by a company with over 25 year of experience in campaign-based Loyalty;
  • Unlimited paid holidays;
  • Competitive salary;
  • Working from anywhere (within the laws of the Netherlands);
  • But if you work from the office foodies at heart: own healthy canteen with lunch & snacks all day long;
  • Apple iPhone and MacBook;
  • Generous commuting allowance.

Club Leaf
Putting it simply, Club Leaf is a carbon offsetting app. By using Club Leaf, you can measure your carbon footprint. You can then reduce your footprint with our green tips and challenges. And you can offset your remaining emissions by supporting the very best accredited climate projects around the world. But we’re far more than an app alone. We’re a global community of people that believe in the collective power of individuals to make the world a better place!

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