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Brand Marketeer

Are you an experienced Marketing & Communications professional seeking career advancement in an international and dynamic work environment?

BrandLoyalty delivers innovative, tailor-made loyalty solutions for the world’s leading players within the food retail industry. Our creative loyalty programs enhance the engagement of the consumers to the retailer and we take away any risk for the retailer due to our global scale.

Job Position

The Brand Marketeer directly reports to the Manager Brand Marketing within the marketing department, being led by the Marketing Director. This role is located at Brand Loyalty Den Bosch HQ. 

Job Purpose
The Brand Marketeer is responsible for different brands and manages all consumer driven marketing and communication related activities around these brands and connected products and categories. The Brand Marketeer is responsible to optimize, create and launch brand and concept stories.

Job Responsibilities

  • Create a yearly marketing plan for each brand and execute that plan
  • Develop in-depth understanding of consumers and brands relevant to our programs while exposing and connecting the added value of brand marketing with sales
  • Expose and connect the added value of brand marketing with NSO’s and within other disciplines

Job Tasks

  • Define, defend, review and renew brand positioning and brand guidelines
  • Be brand owner and pro-actively create new initiatives to be presented in portfolio and product meetings
  • Gather insights and generate consumer knowledge to build the brand story and relevant content
  • Continuously optimization of full 360 communication brand support pack for relevant programs
  • Create and deliver content on the brand and bring this into live in communication materials and internal and external events

Requirements

  • 5+ years professional experience in (multiple) Brand Marketing roles (FCMG or Retail is a plus)
  • Expertise in Marketing & Communications in relevant industries (TV Production, Advertising, Communication, Media etc);
  • Proven in brand and/or concept building and 360 campaigns
  • A hands-on marketeer with an affinity for storytelling
  • Keen to widen your knowledge about the retail industry and share your knowledge with your colleagues both within marketing and the wider business.
  • Excellent English communication skills both verbally as written

What do we offer?

Are you up for the challenge? BrandLoyalty wants you to have fun in your work, contribute to our growth and share the successes with your team/company. This is just a short list of what BrandLoyalty can offer you:

  • Happy people: happy colleagues, happy clients, happy consumers!
  • Personal & professional development opportunities within a multinational growth business.
  • Work with a team of 50+ nationalities in over 55 countries around the world.
  • Part of a Fortune 500 company... with an agile attitude.
  • Exceptional terms of employment – compensation, on-site gym with personal trainers, healthy daily lunches cooked by an in-house team and spectacular team gathering.

BrandLoyalty is known for being a diverse & inclusive workplace because we believe that this drives our purpose “Next Generation Happiness” and creates a better future every day for our employees, clients, and partners. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.

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