Marketing Manager

We are now seeking a highly passionate & energetic individual to take on the challenging role of Marketing Manager. This role reports to the Marketing Director, Japan. The individual must be highly competent in 3 key areas. Driving strategic direction of loyalty marketing for sales teams targeted at key retail clients; to develop execute and measure shopper activations of loyalty programs for consumers and internal marketing.

Your team and responsibilities

  • You will be overseeing marketing initiatives for Sales teams targeted at c-level key retail clients and consumers (shoppers) in Japan.
  • Together with the Marketing Director, you are expected to add value in developing the right marketing platforms, content & tools for Sales team to effectively offer our digital & data-driven solutions to our key retail clients.
  • Basic pre-requisites also include excellent and timely planning, development, execution and monitoring of marketing initiatives for loyalty programs inclusive but not limited to:
  • Marketing Events for retail clients & consumers (shoppers);
  • Developing effective & measurable Shopper Activation Campaigns;
  • Creation of Key Campaign Visuals aligning with brand owners, clients & sales;
  • Developing marketing collaterals (i.e. Product Displays, Bonus Stamps, POSMs);
  • Developing other key marketing initiatives both Online & Offline.
  • With the rapid change of consumer behaviors due to revolutionary digital technology advancement from communications to actual shopping experiences, having a proven track-record in consumer digital marketing will be an advantage (track-record does not mean to merely gaining Facebook likes, rather your past works should showcase actual enhancement of business performance through digital marketing initiatives).
  • As a growing international organisation, strong collaboration and teamworking are expected of you between HQ Marketing, different offices around the world, especially with our sales & account management teams, brand owners and vendors to continuously inspire and innovate.
  • Building strong relationships positioning yourself as the expert Marketing Consultant with proven track-records to key retail clients and brand owners should be your immediate goal.


What qualities do you bring?

  • Minimum University degree or higher (in Marketing and/or related fields)
  • 5+ Years of solid Marketing (preferably in FMCG, retail, consumer digital marketing background), Trade Marketing or Ad agency experience
  • Able to work in an international team and company
  • Go-getter, ambitious, self-driven and at the same time a great team-player
  • Loves projects management, detail-oriented and advocator of creative yet pragmatic marketing
  • Excellent written & spoken English and Japanese
  • Great presentation skills (both developing and actual presentations).
  • Loves meeting clients with 30% travel where necessary.

What do we offer?

Are you up for the challenge? BrandLoyalty wants you to have fun in your work, contribute to our growth and share the successes with your team/company. This is just a short list of what BrandLoyalty can offer you:

  • Happy people: happy colleagues, happy customers, happy clients!
  • Personal & professional development opportunities within a multinational growth business.
  • Work a team with 50+ nationalities in over 55 countries around the world.
  • Part of a Fortune 500 company

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