The trend aisle: A grocery loyalty series

Take a closer look at the world’s most successful grocery loyalty programmes

The <strong>trend aisle</strong>: A grocery loyalty series

The grocery industry is highly competitive and changing at a rapid rate, with brands across every market searching for new ways to foster customer loyalty.

Our new series, “The Trend Aisle”, can help you stay on top of the latest trends and tactics in grocery loyalty; identifying emerging patterns, best practices and new models worth paying attention to.

In this edition, you’ll learn about:

- Grocery loyalty programmes placing an increased focus on personalisation through offers and communications
- The use of multiple programmes and short-term loyalty campaigns that cater to the unique needs and interests of specific customer segments
- The integration of health and wellness information and incentives into existing programs

Download the article for more information on what’s trending in grocery loyalty right now.

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