At the beginning of every year, retailers and brands worldwide start developing their Christmas campaigns for the holiday season. As COVID-19 changed shoppers' daily lives everywhere, the Christmas commercials had to be adapted to this ‘new normal'. However, the question of addressing COVID-19 or not appears to have no definitive answer. According to Kantar, references to the pandemic without good reason are just an unwelcome reminder of this year’s challenges. Christmas ads generally provide a positive and hopeful message, and some really succeeded in this, despite the difficulties of 2020. Let's look at the best Christmas commercials in retail this year, and why they connect so well with the holiday spirit.
What presents should you buy for your kids this Christmas? Our consumer insights specialists immersed themselves in the world of kids to see which gifts appeal the most this Christmas.Go to gift guide