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Supermarkets are getting smarter

The latest in retail and loyalty, November 2018

Vodafone Romania and Mega Image launch the first Smart Supermarket

Vodafone Romania and Mega Image launch the first Smart Supermarket

Vodafone Romania and Mega Image have launched the first Smart Supermarket in Romania, located in Barbu Văcărescu Boulevard in Bucharest. The shop has nine fully-functional Internet of Things retail solutions that help Mega Image to identify customers’ needs and to understand their behaviour in order to increase efficiency, satisfaction and an improved shopping experience. The supermarket has implemented Smart solutions for customer statistics, stock monitoring, digital media signage for personalised advertising, promotion targeting to display relevant information to visitors, customers’ interest areas, queue management, Wi-Fi for clients, a shopper's feedback system, and a customer service assistant.

vivo knives for €1 with Intermarché in France

Intermarché has rocked the French loyalty market with this loyalty program whereby shoppers can collect stamps for high-quality vivo | Villeroy & Boch knives for just €1 ! A collection of 6 vivo knives and 2 completers are available, and to participate shoppers need to have a loyalty card from Intermarché. This program has been activated with a beautifully designed program website including several videos and a French blogger sharing 6 recipes specially created to inspire Intermarché shoppers.

Casino unveils new ‘‘Le 4 Casino’’ concept

Casino unveils new ‘‘Le 4 Casino’’ concept

The Casino Group has launched a new store concept called 'Le 4 Casino' in Paris. 'Le 4 Casino' is a place to eat, relax and shop where digital services enhance and simplify the day-to-day shopping experience. The store’s offering is unique, with a gourmet grocery aisle, a selection of Casino food items, a large proportion of organic and vegan products in the mix, exclusive products from guest brands and chefs, a Cdiscount showroom with a co-working space, and even a state-of-the-art wine cellar. In addition to this, the shopping experience has been streamlined and enhanced by a variety of digital services enabling customers to shop 24/7 without going through a physical checkout, easily locate products in-store, choose from a broader range of products and services via digital interfaces, and find more detailed information about the products on offer.

1st Disney baking program at MERKUR in Austria

A Disney baking loyalty program has started at Merkur in Austria. Part of the REWE Group, Merkur is the fourth-largest retailer in the market and has 130 hypermarkets throughout Austria. There are six different items available to collect and 3 extra completers. For every 200 Disney points, shoppers can get 1 Disney Baking item for FREE.


Dis-chem launches programme with Disney Micropopz!

DisChem Pharmacies in South Africa has launched its 1st ILP with Disney MicroPopz! The program runs for 9 weeks and is packed with great prizes, fun activities and competitions including a 'Spin and Win' social media app, 5 sets of giant Mickey and Minnie soft toys and an exclusive once-in-a-lifetime Disney Hollywood Experience for a family of 4.


Alibaba Cloud brings its blockchain platform to international markets

Alibaba Cloud, the cloud computing arm of Alibaba Group, has expanded its Blockchain as a Service (BaaS) offering to major global markets including South East Asia, the US and Europe. Alibaba Cloud’s BaaS provides an enterprise-level platform service based on leading Blockchain technologies and helps customers build a secure and stable environment for Blockchain implementations.

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