From 13th May, shoppers can collect 24 fruit and vegetable Stikeez figurines at 248 Lidl stores across Romania. For every 50 Lei spent, or for every biological product bought, 1 Stikeez Fresh figurine will be handed out.
What's more, customers can collect their Stikeez in the fridge album or bag.
During a BurgerFest event, Stikeez Fresh came to life with characters greeting children and fun games to get involved in.
To accompany the programme, Lidl ran national research for kids' food behaviour. For more information and to read the research outcome click the link below.
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