From 13th May, shoppers can collect 24 fruit and vegetable Stikeez figurines at 248 Lidl stores across Romania. For every 50 Lei spent, or for every biological product bought, 1 Stikeez Fresh figurine will be handed out.
What's more, customers can collect their Stikeez in the fridge album or bag.
During a BurgerFest event, Stikeez Fresh came to life with characters greeting children and fun games to get involved in.
To accompany the programme, Lidl ran national research for kids' food behaviour. For more information and to read the research outcome click the link below.
Stikeez Fresh comes to life in Romania
Stikeez Fresh at Lidl Romania
Romania is going Stikeez crazy, with the characters coming to life at activation events across the country.
About Lidl
Lidl was founded in the 1930s in Schwaben (Germany) and opened its first store in Romania in 2011. Today Lidl is operational in 27 European countries and has the largest network of discount food stores in Europe. Lidl also offers its customers good quality at a low price.
Find out more about our programmes
Take a deeper look into our programmes and concepts by reading our case studies.
Go to case studiesSee more news and articles
Read more latest news and articles from BrandLoyalty by going back to the overview page.
See all news and articles