BrandLoyalty Things We See Studio Sessions

Loyalty: Do you invest in candles or light?

Educating the whole family

Smurfs - Life below water


Consumer insights

It's important to keep our focus on how to live happily in harmony with each other while protecting our planet. Kids have always cared about the world, animals and climate change yet today's kids go the extra mile when it comes to environmental problems. Smurfs are all about friendship and optimism and have a 'Yes we can' spirit. Nothing makes a Smurf happier than to help each other and protect the planet. These little archetypes of everyday people, especially when combined with a little humour, can make it much easier to talk about global challenges, while at the same time stimulating teamwork and uniqueness. The Smurfs believe that when working together and using everyone's distinctive strenghts you can create big impact.


Retailer opportunity

Create stopping power on the shop floor with a little nostalgia! The Smurfs have already existed for over 60 years and know a lot about how to create buzz in local communities. These little human-like adventurous creatures still enchant today’s kids while warming their parents’ hearts, because which parent doesn't love to see their kids enjoying the same things as they did at a similar age? Shared interests and memories create stronger relationships between people, and that's one of the reasons that makes the Smurfs a guaranteed success at any time of the year.

It's time to make a change

The United Nations teamed up with the Smurfs to promote the Sustainable Development Goals. These 17 goals are the blueprint to achieve a better and more sustainable future for all. Every person – no matter how big, small or blue – can make the world more peaceful, equitable and healthy. One of the 17 goals is to conserve and sustainably use the world’s oceans, seas and marine resources.

The ocean covers more than 70 percent of the Earth's surface. It gives us life, it generates the oxygen we breathe, supports millions of species of marine life. But our blue ocean is under threat... From climate change and plastics, to mining and overfishing - the threats facing our oceans are growing bigger and more urgent day by day.

Collect all 120 Smurfs cards! 


The Smurfs - 'Life below water' concept educates, inspires and activates kids. Kids can learn about the animals that live below the water, the threats our oceans face while getting tools to come in action and make a difference. Kids are able to collect 120 oceans animals cards from bizarre deep-sea creatures to ridiculously gorgeous coral fish, and the largest animal in the world. The Smurfs take shoppers on a guided tour and tell them about these animals like their habitats while also highlighting the developments that are threatening their survival.

About Smurfs

The Smurfs is a Belgian comic franchise that's already been successful for over 60 years. It offers simple tales of bold adventure involving simple archetypes of everyday people like Lazy Smurf, Grouchy Smurf and Brainy Smurf. The characters have proven to be a huge success in many countries and are still adored by multiple generations. 

Go back to the solutions overview

We create new concepts on a daily basis. Go back to the solutions overview to get a glimpse of some of the concepts and brands that we have to offer.

Go to overview

More on connecting generations

Speaking about concepts that are able to connect generations by adressing to shared interests, the Star Wars fairy tale is one of the most beloved (space) fairy tales of all times.

Discover Star Wars