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Short-term and coalition loyalty collide in China

Spar Huaguan, China 

Spar Huaguan has launched a free cookware programme in China with 6 products from the high-quality Fontignac cookware collection.

Spar Huaguan is a local retailer in China. It has multiple formats of stores including department stores, supermarkets, restaurants and other entertainment stores like cinemas and beauty shops. For the first time, Huaguan has integrated all its formats and created a coalition loyalty programme across all of its different formats to reward shoppers under the Huaguan banner. 

Huaguan has activated the programme to a high level with a variety of supplier collaboration promotions, massive in-store POSM, launch events, an cashier incentive plan and a one day, single-store launch event that was attended by more than 5000 shoppers!  


About Spar Huaguan

SPAR, founded in the Netherlands in 1932, consists of more than 12,770 stores in 48 countries. Beijing Huaguan trading Co. Ltd is a large comprehensive chain group with multi-format such as shopping mall, supermarket, convenience store, fresh supermarket and independent stores. Focusing on the formats of shopping mall and chain stores, it operates 54 chain stores and 328 independent stores.

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