With the movie 'Peter Rabbit 2: The Runaway' being released on April 3rd, Japanese shoppers can save and redeem against the beloved characters! The range consists of Peter Rabbit, Mrs. Rabbit, Benjamin and Flopsy. Peter Rabbit even comes in 3 sizes!
Shoppers at Izumi are loving the characters of the Peter Rabbit story and online buzz is generated as mums are sharing pictures of their kids with the fluffy toys on both Instagram and Twitter. Most-used hashtags are #ピーターラビット(Peter Rabbit), #うさぎのいる暮らし(Life with bunnies), #子育て(Parenting).