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Jamie Oliver goes digital at Samokat! 

Redeem a wonderful kitchen knive with only one click

Jamie Oliver goes digital at Samokat! 

Started on the 3rd of February, shoppers at e-store Samokat in Russia can collect and redeem against fabulous Jamie Oliver kitchen knives. We’re proud to run the first Collect & Redeem program at one of the biggest e-grocery retailers in Russia!



For 15 years, beloved celebrity chef and food activist Jamie Oliver has inspired people worldwide to cook and eat better food. Jamie Oliver isn’t a theorist but a practitioner. He cooks tons of food and knows that every kitchen must have a knife suitable for several activities. The products top-quality blades with brilliant control will have you covered in the kitchen for everything starting from prepping vegetables to carving up roasts.  

To elevate everyone's cooking skills to the next level, Samokat gives its shoppers a sharp offer on Jamie Oliver kitchen knives and accessories. Collect the full collection consisting of 5 kitchen knives and cooking accessories such as a sharpening knife, kitchen scissors, a knife stand and an acacia cutting board. App users simply add the selected items from the impressive Jamie Oliver collection to their digital shopping cart, and the discount is applied immediately without any additional actions required.


About Samokat

Samokat is one of the biggest online e-commerce retailers in Russia. Samokat provides its service in Moscow, Saint Petersburg, Kazan and Nizhniy Novgorod with further plans to expand across other cities in Russia. Samokat provides 15-30 minutes of delivery from the moment customers place an order in the application. Samokat services are always free of cost!

Want to learn more about digital stamps?

Take a deeper look into how we partnered up with Hema China to introduce digital collecting into the retailer's app. 

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