During this second Jamie Oliver programme shoppers at Muffato can save for the chef's cutlery items. For several years the celebrity chef has inspired people globally to create a happier, healthier world through food and this time Jamie Oliver is reinforcing his mission in Brazil!
Unlike previous loyalty programmes at Muffato, this programme opportunises shoppers to collect stamps digitally! The digital stamp feature is integrated into the retailer’s app in an attempt to increase digital traffic. Digital stamp savers can still switch to physical saving if they prefer: the app features an option to transfer digital to physical stamps. Shoppers will receive physical stamps automatically the next time a purchase is done in store.
Again, BrandLoyalty and Muffato teamed up to teach and enthuse store employees in a 6-hour theoretical and practical training. The training mostly focused on the new digital elements.