Fast-fashion giant, H&M, launches loyalty programme
Shoppers who join H&M’s new loyalty programme can get discounts on blow-outs at Drybar. The fast-fashion retailer announced the launch of the H&M Member loyalty programme in the U.S. The programme rewards repeat customers by offering personalised offers, access to exclusive events and services as well as opportunities to earn points.
The two-tier programme, which has Member- and Plus-level status, also offers birthday and member day discounts and free shipping on orders over $40. As part of the initiative, H&M is teaming up with external partners, including the hair salon chain Drybar. Programme members will receive a 20% discount on Drybar services, including blowouts.