IGA has again launched a 100% digital and on-card promotion with the AIR MILES® card in Canada.
IGA has also engaged employees in the in-store execution by using StorePal. The app provides questions and advice to store staff to improve in-store marketing activation, display placement, staff knowledge, stock availability and promotions supported by supplier collaboration.
Read more in our case studies
Take a deeper look into our programmes and concepts by reading our case studies.Go to case studies