IGA launches ZWILLING ovenware programme across 295 stores in Quebec, Canada.
IGA has again launched a 100% digital and on-card promotion with the AIR MILES® card in Canada.
IGA has also engaged employees in the in-store execution by using StorePal. The app provides questions and advice to store staff to improve in-store marketing activation, display placement, staff knowledge, stock availability and promotions supported by supplier collaboration.
About IGA Canada
IGA is the largest group of independent grocers in Canada and its presence in Québec dates to 1953. The IGA banner was the first to go online in Québec in 1996. IGA retailers are constantly seeking new ways to serve their customers better. The IGA banner includes over 300 IGA, IGA extra, and IGA express stores. Moreover, IGA is the only group of food retailers to offer consumers the opportunity to accumulate AIR MILES® reward miles.
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