Jamie Oliver storage and cookware at Carrefour China
The programme, was the first 100% digital loyalty programme and committed to bringing the no waste and healthy concept to the country with a Jamie Oliver storage and cookware range. This was the first time the Jamie Oliver brand is available through a loyalty programme in China.
In addition, shoppers were able to collect stamps digitally through the WeChat social media platform, which has more than 9 million members. Collectors also shared stamps with friends and family via WeChat, and received extra bonus stamps for signing up for the functionality.