Disney's Movie Moments programme created a lot of happiness and joy among the shoppers of Plus.
The programme offered shoppers of Plus supermarkets in the Netherlands physical cards linked to popular Disney movies which could be collected in an album. To deepen the emotional connection with customers of Plus, the cards were linked with an app offering an Augmented Reality (AR) experience. Using AR to activate sights, sound and interactivity children could explore emotional highlights of their beloved movie. The Disney Movie Moments programme brought all the movie characters to life and won the hearts of the Dutch kids and parents. See the testimonial video below: