Loyalty Magazine Awards Winner 2019 - Best Use of Communications - including Social Media
Movie Moments combines physical card collection with a mobile app to unlock multimedia content using AR. The campaign resulted in 9.2 million cards scanned to activate the AR experiences. The Movie Moments app was downloaded over 85,000 times and used on average for over 10 minutes per day. Each user of the app scanned 108 cards, showing how compelling this programme was for the target audience.
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