Dare to Differentiate | Retail Loyalty Congress 2019 | Amsterdam September 24 & 25th

Coop takes Fooby from online to bricks and mortar

The latest in retail and loyalty, April 2019

Coop takes Fooby&nbsp;from<strong> online to bricks and mortar</strong>

Coop takes Fooby from online to bricks and mortar

Coop takes Fooby&nbsp;from<strong> online to bricks and mortar</strong>

Fooby, Coop's dynamic and highly successful digital food and lifestyle platform, is the latest online retailer to move to bricks and mortar. Coop has opened a unique concept store which pays homage to its online portal. At Fooby, you can buy products, watch them being made or simply enjoy a coffee in the unique atmosphere of a former theatre.

Schwarz Group Lidl opens first Express store in the US

Schwarz Group’s discount banner Lidl has opened a 1,000 sq ft Express store featuring a range of perishable and non-perishable goods, including produce, beer and wine. There’s also a coffee station, breakfast pastries and a limited assortment of prepared foods.

The store is self-checkout only, with three dedicated stands.

Auchan reinvents fresh offer with installation of farms outside the shops

Auchan wants to reinvent the offer of fresh produce with the installation of farms outside the stores. The first experience of this pioneering project in Portugal takes place at Jumbo Sintra, where the retailer has installed the first farm, called a Jungle Box. The objective is to offer its customers fresh produce such as vegetables and herbs, with zero kilometers, pesticides and contaminants. The products are presented in biodegradable packaging, made from corn starch and sugar cane fiber in cardboard glass. The daily replacement of the products allows to keep them always fresh and nutritious.

Burger King app lets users ‘burn’ rival fast food ads in exchange for free Whopper

Burger King has no problem zinging and prodding its rival fast food restaurants. Now,
the chain is encouraging fans to ‘burn’ those rivals thanks to a new app feature that sees billboards engulfed in flames.

With the ‘Burn That Ad’ campaign, anyone who launches the Burger King app in Brazil and points their smartphone at its main competitors’ ads may enjoy the sight of it being burned up instantly – in augmented reality – and turned into a Burger King ad. When the flames burn away, the consumer is left with a screen that tells them they’ve received a free Whopper to be savored at the nearest restaurant.

Face recognition payment at all Carrefour hypermarkets in China

In China, Carrefour’s 210 hypermarkets are rapidly deploying customer cashing technologies on their own via their mobile application. The Carrefour app relies on its technological ecosystem, including Wechat messaging. All points of sale are equipped with “scan and go”, a mobile application that is used by the customer to scan products and pay directly from the mobile. Carrefour is currently deploying the payment by facial recognition. By April, all of its big-box stores in China will be equipped with facial recognition payment systems. Scan & Go technology is already a feature of all Carrefour China stores and accounts for 30% of all transactions at the retailer. Carrefour is also extensively using WeChat for mobile discounting and brand building, helping it reach consumers that have yet to shop the retailer.

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