Top of mind among all Mexicans
OXXO is the largest convenience store in Mexico and covers almost all 32 states of the country. Its widespread street presence means that Mexicans even refer to it when giving directions, causing the retailer to be top of mind. In the competitive Mexican market, food retailers are highly committed to offering consumers more products, services, promotions and exclusive products to maintain their attraction. Mexican convenience stores are driving even faster improvements in shopper experience too: instead of focusing only on selling grocery products, OXXO offers in-store payment services and even distributes its own debit card. However, 7-Eleven is a strong competitor in the northeast and central regions; Super City has an important presence in the north and central regions; and Circle K is strong in the central region and some southern states.