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Carrefour leads the digital revolution in China

Jamie Oliver programme launches at Carrefour China

Carrefour in China is leading the digital transformation with a program of firsts!


The programme, which is the first 100% digital loyalty program is committed to bringing the no waste and healthy concept to the country with a Jamie Oliver storage and cookware range. This is the first time the Jamie Oliver brand is available through a loyalty programme in China. 

In addition, shoppers are able to collect stamps digitally through the WeChat social media platform, which has more than 9 million members. Collectors can also share stamps with friends and family in WeChat, and receive extra bonus stamps for signing up for the functionality. 

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About Carrefour China

 Carrefour is one of the largest hypermarket chains in the world with 12,300 self-service shops (including 1,528 hypermarkets) at the end of 2016. Carrefour operates in more than 30 countries in Europe, the Americas, Asia and Africa. Carrefour means "crossroads" in French.

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