The programme, which is the first 100% digital loyalty programme is committed to bringing the no waste and healthy concept to the country with a Jamie Oliver storage and cookware range. This is the first time the Jamie Oliver brand is available through a loyalty programme in China.
In addition, shoppers are able to collect stamps digitally through the WeChat social media platform, which has more than 9 million members. Collectors can also share stamps with friends and family in WeChat, and receive extra bonus stamps for signing up for the functionality.
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