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Brazilian shoppers rewarded for their loyalty 

RoyalVKB storage at Muffato in Brazil

Brazilian supermarket chain Muffato, has launched a collect and redeem program, rewarding its customers for their loyalty with RoyalVKB storage boxes. 

From 25th February until 7th July, customers who are a member of the ClubeFato membership scheme will be able to collect stamps at Muffato stores and online, which can be redeemed against seven rewards. 

CEO of Muffato, Everton Muffato stated in a recent interview: “The success of the knives campaign we carried out last year was so great that we decided to invest in this new campaign, once again using BrandLoyalty’s know-how and giving ClubFato customers the opportunity to collect for these practical and versatile storage containers with discounts that can reach up to 98% of the value of the product.”


About the Muffato Group

The Muffato Group is the fifth largest supermarket chain in Brazil, with 57 stores and more than 13,700 employees. The retailer operates in 19 cities in the state of Paraná and in the city of São Paulo.

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