The deal, which runs until 2021, gives BrandLoyalty exclusive rights to sell Eredivisie related loyalty programmes for the retail market throughout the Netherlands.
The partnership builds on an already successful relationship, which was launched earlier this year with a highly popular spend and get loyalty programme based around the Eredivisie stars. This “Voetbalplaatjes” campaign at Albert Heijn gave shoppers the opportunity to collect trading cards of their favourite Eredivisie players and the stars of the Dutch women’s national squad.
Rick Swinkels, Chief eXperience Officer at BrandLoyalty, commented: “Our programmes bring excitement to the shop floor and bring happiness to consumers, which in turn changes their shopping behaviour. Therefore, we are delighted to be able to formalise our relationship with the Eredivisie to bring Dutch football to the loyalty market. Having already run numerous successful programmes throughout the Netherlands we are excited to be able to grow our offer of Eredivisie products to our clients.”
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