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Be More Super with Marvel!

Connecting generations at United Supermarkets

Be More Super with Marvel!
© 2021 MARVEL

United Supermarkets and Marvel are encouraging all kids to Be More Super! Only for 8 weeks, shoppers can collect exclusive Micropopz of Marvel's characters. The campaign highlights a never-ending flow of stories with everyday Super Heroes that show the fundamental values in life.

From June 23rd, shoppers at United Supermarkets can collect 24 different Be More Super MicroPopz and 48 trading cards. The loyalty campaign focuses on stimulating teamwork amongst kids, connecting generations to play together, and showing the heroic values parents want to teach their kids. 


The unique Be More Super app ensures always-on excitement. Through the app, shoppers can add digital cards to their collection and trade them, use the app to play the board game included in the album, access Marvel recipes, and activities. When you enter one of the United Supermarkets stores, you encounter many POS materials that catch shoppers' attention. To bring even more excitement to shoppers, 6 stores had special launch events with Marvel-themed balloons, Avengers costumes, and a MicroPopz giveaway!

About United Supermarkets

United Supermarkets first opened its doors in 1916 with the first United Cash Store in Sayre, Oklahoma. The United Family now operates under five banners, totaling 95 stores in 51 communities. Each store format was specially designed to feed, inspire, and reflect the culture of the communities it serves as well as the evolving needs and wants of the guests we serve.

Want to know more about Disney programmes?

Take a look at how a loyalty campaign with one of the United Kingdom’s biggest retailers, Sainsbury’s has empowered kids through ​Disney Heroes!

Go to case study

Discover other latest programmes

Read more about BrandLoyalty's latest programme launches by going back to the overview.

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