The programme focuses on healthy eating, partnering with the Healthy Kids Association in an effort to influence kids to eat more fresh produce. By bringing the fruit and veg to life with names and characters Coles aims to encourage kids to eat more fruit and veg. 

Starting on 13^thFebruary, shoppers can receive one Stikeez figurine for every $30 spent at Coles stores.

In addition to the Stikeez collectables, customers will find a free Rainbow challenge poster in stores with a checklist, which aims to encourage families to track their fruit and vegetable intake by crossing off the fruit and vegetable colours of the rainbow daily.