BrandLoyalty Things We See Studio Sessions

How Gen-Z redefines the meaningful life

Australian shoppers encouraged to eat more fruit and veg with Stikeez

Stikeez Fresh at Coles, Australia

Australian supermarket giant, Coles, has launched a spend and get programme with BrandLoyalty, giving shoppers the opportunity to collect for Stikeez Fresh figurines.

The programme focuses on healthy eating, partnering with the Healthy Kids Association in an effort to influence kids to eat more fresh produce. By bringing the fruit and veg to life with names and characters Coles aims to encourage kids to eat more fruit and veg. 

Starting on 13thFebruary, shoppers can receive one Stikeez figurine for every $30 spent at Coles stores.

In addition to the Stikeez collectables, customers will find a free Rainbow challenge poster in stores with a checklist, which aims to encourage families to track their fruit and vegetable intake by crossing off the fruit and vegetable colours of the rainbow daily.

Visit the website


About Coles

Coles is a leading Australian retailer, with over 2,500 retail outlets nationally. Founded in 1914, Coles makes life easier for Australians by delivering quality, value, and service to the 21 million customers who shop with them each week.


Find out more about our programmes

Take a deeper look into our programmes and concepts by reading our case studies.

Go to case studies

See more news and articles

Read more latest news and articles from BrandLoyalty by going back to the overview page. 

See all news and articles