Consumers' new lifestyle choices
Whether consumers are committed long-term to paying slightly more for healthier foods will be seen in the figures. Research shows consumers are calling for more transparency in how food crops are grown and are demanding more ‘free-from’ products, according to the Food Marketing Institute’s 2016‘Power of Produce’ consumer research study.
Fizzy drink taxes and a sweeter experience
Consumer demand affects supermarket demand. And once the biggest grocery chains start scrutinising labels and supporting healthier lifestyles, their food suppliers feel obliged to do so too.